Freight Efficiency with NACFE‘s Mike Roeth & Friends

Ep. 134: Dakota Semler – Xos Trucks

Dakota Semler, chief amazement officer at Xos Trucks, talks about his 10 years at the company, why the company pivoted to medium-duty trucks, and the company’s focus on markets that were going to grow and see tremendous conversion to zero emissions vehicles in the near term. He also talks about how he got into trucking, how he pivoted into electric vehicles and the beauty of the simplicity of BEVs. He shares information on the Xos-Windrose collaboration, and talks about the importance of constantly learning.

Ep. 133: Tom Lincoln – Dana

Tom Lincoln, national sales and service manager at Dana, talks about Dana’s claim to fame, Dana‘s place in the marketplace today and the company’s Fleet Council. He also talks about what he is learning from fleets, the downspeeding trend, how he looks at the future while dealing with the here and now, what’s going on with maintenance and uptime and how to handle the complexity of the market.

Ep. 132: Derek Turbide – Greenlane

Derek Turbide, senior vice president of sales at Greenlane, talks about how he can bring what he learned from his time with natural gas to the battery electric side. He also shares how charging sites are selected, Greenlane’s Colton, California site, and the importance of making the charging experience better than the status quo. He also shares Greenlane’s near-term plans for charging hubs, the impact of federal, state and local policies and why now is the best time to be planning for the future.

Ep. 131: Chris Hammond – Great Dane

Chris Hammond, executive vice president, industry affairs and strategic accounts at Great Dane, talks about the 126 year history of the company, the various roles he has held during his long tenure with the company and his new role. He also talks about where trailers are headed in the future, what the industry needs to know about trailers and shares advice he would give to his younger self and people who are new to trucking.

Ep. 130: Chris Guerrero – ENGIE Resources

Chris Guerrero, vice president of marketing at ENGIE Resources, talks about his work with Starship, the three main positions in the energy space and green hushing. He also talks about his love of storytelling, why it is important to share good stories and what is keeping him confident during the energy transition.

Ep. 129: Susan Fall – LaunchIt PR

Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why it’s wrong to cut marketing and PR when times are slow and she offers advice to both tech companies and fleets to help the industry stay strong.

Ep. 128: Blair Hefty – Coyne PR

Blair Hefty, senior media manager at Coyne PR, talks about his career in public relations, how things have changed in in that industry in the past 20 years and his love of the motor sports industry. He also talks about the importance of the personal touch in business, the need for in-person events, what he likes about the trucking industry, what frustrates him about it and how we should deal with change. He also shares his thoughts on what makes a good event, including the mixing business with some social and fun time.

Ep. 127: Mark Willis – Road Dog Trucking News

Mark Willis, host of Road Dog Trucking News on Sirius XM, talks about his show and how he finds guests, his background in hard news, and the biggest stories of 2025. He also talks about his passion for safety, what drivers are saying about technology and the elements of a good story.

Ep. 126: Zhe Wang – RMI

Zhe Wang, principal of RMI’s China program, talks about China’s focus on decarbonizing trucking, the fast growth of what he calls new energy trucks, and what is driving this growth. He also talks about the recent Rush to Zero program, which was modeled on NACFE’s Run on Less, and the program’s role in increasing the confidence in the viability of new energy trucks in the Chinese market.

Ep. 125: Adam Klauber – World Energy

Adam Klauber, chief sustainability officer at World Energy, talks about the rebirth of World Energy, the importance of education about fuel types and the need for voluntary choice when it comes to fuel solutions. He also talks about the benefits of drop-in fuel solutions, why renewable diesel is a good solution for trucking and about why a diverse approach to decarbonization makes sense.